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Etihad AirwaysPosted 1 month ago
EXPIRED

Manager Performance Marketing - UAE National

On-siteAbu Dhabi, Abu Dhabi, United Arab Emirates

Full TimeSenior LevelLarge

Job Summary

Define and manage the Performance Marketing technology roadmap in partnership with Product Owners and Delivery Leads. Translate business objectives into product requirements, user stories, and scalable technology solutions while driving market research and competitor benchmarking. Champion MarTech and AdTech solutions that enhance acquisition, targeting, personalization, automation, and measurement across paid and owned channels. Optimize marketing processes and workflows to improve campaign execution, measurement, and reporting, and define key metrics including ROAS, CPA, CAC, and attribution performance. Lead the design and delivery of cross-functional initiatives, manage product backlogs, and act as the voice of the customer and stakeholders throughout the product lifecycle. Participate in Agile ceremonies to support ongoing product delivery and optimization.

Required Qualifications

  • University degree in Marketing, Business, Technology, or a related field
  • 3–5 years' experience in Performance Marketing, Growth Marketing, or Digital Acquisition
  • Strong understanding of paid media, web analytics, attribution, marketing automation, and customer data platforms

Desired Qualifications

  • Aviation or travel industry experience
  • Agile certification

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