Manager, Performance Marketing, Paid Social
$110,000–$170,000 year
Remote · San Francisco, California, United States or US
Job Summary
Lead acquisition and full-funnel demand generation campaigns across LinkedIn and Meta, focusing on audience enrichment and segmentation to reach SME and mid-market decision-makers. Responsibilities include managing end-to-end campaign strategy, collaborating with Product Marketing on content mapping, leveraging audience analytics, optimizing budget and bid strategies, and maintaining campaign integrity. The ideal candidate has 5+ years in B2B paid social marketing, strong analytical skills, and experience with Salesforce and Marketo, and holds a Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
Required Qualifications
- 5+ years of experience in B2B paid social marketing, with proven success on LinkedIn and Meta.
- Demonstrated ability to scale campaigns for SME and mid-market audiences with measurable pipeline impact.
- Hands-on experience with Salesforce and Marketo, connecting campaign data to leads, contacts, and opportunities.
- Strong analytical mindset — capable of querying, segmenting, and transforming audience data independently.
- Deep understanding of paid media metrics, attribution, and ROI modeling.
- Excellent project management and communication skills; ability to collaborate across marketing, sales, and analytics.
Desired Qualifications
- Experience in fintech or SaaS environments targeting global or multi-segment audiences.
- Familiarity with multi-touch attribution, MMMs, and data privacy frameworks.
- Comfort working across multiple time zones and global marketing teams.
- Experience guiding creative optimization and A/B testing processes.
- Bilingual proficiency in Cantonese or Mandarin to support regional campaign localization and stakeholder collaboration.
- Multi-lingual and particularly Korean, Japanese or French.
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