Manager, Performance Marketing
$100,000–$160,000 year
On-siteSomerville, Massachusetts, United States
Job Summary
Run and optimize paid campaigns across Google Search, Shopping, YouTube, and Display, managing channel budgets and forecasts to meet CAC, ROAS, and efficiency targets. Allocate spend across markets and audiences to balance growth with operational efficiency while working with Analytics on measurement and attribution. Constantly test new hypotheses and tactics to unlock scalable growth, using AI tools fluently in daily work. This IC role requires deep hands-on experience with paid media budgets and strong analytical chops to turn data into action. You will thrive in fast-moving environments with a high degree of ownership, explaining business impact to senior stakeholders. Formlabs is building tools that enable anyone to bring ideas to life, powering innovation for over 50,000 industry leaders including Apple, Google, and NASA.
Required Qualifications
- 3+ years in performance/growth marketing with a track record of measurable results managing large budgets
- Deep hands-on experience managing paid media budgets in Google shopping Ads
- Strong analytical chops—you use data to decide, measure, and prioritize
- Solid grasp of attribution, experimentation, and conversion optimization
- Thrive in fast-moving, ambiguous environments with a high degree of ownership
- Use AI tools fluently in your daily work, held to the same quality bar as your own
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