Manager, Performance Marketing
On-siteKuala Lumpur, Kuala Lumpur, Malaysia
Kuala Lumpur, Kuala Lumpur, MalaysiaOn-siteFull TimeEnterprise
Full TimeEnterprise
Job Summary
Launch and optimize high-impact performance marketing campaigns across 16 markets in APAC and Europe, managing channel budgets and pacing spend against targets. Leverage AI and automation tools to streamline workflows for campaign setup, bid management, and creative iteration. Develop, launch, and track integrated concepts while determining areas of opportunity to design experiments that drive customer acquisition, engagement, and retention. Measure and analyze channel performance to provide stakeholders with clear views on media ROI and support management in driving channel mix decisions.
Required Qualifications
- 5+ years of hands-on experience managing performance marketing campaigns (Web & App) across one or more major channels (Google, Apple, Meta, or TikTok)
- proven track record of successful channel innovation
- Direct experience with app performance marketing (e.g. Google App Campaigns, Apple Search Ads) and/or paid social platforms (e.g. Meta, TikTok)
- Solid working knowledge of analytics tools (e.g. Google Analytics, Adjust, Appsflyer)
- Working knowledge of both pixel and mobile app measurement and tracking
- ability to resolve ad operations issues that affect campaign tracking and performance
- Familiarity with performance KPIs (e.g. CPA, CPC, CPI, CPM, Attribution, LTV)
- Analytical and structured way of working
- practical mentality
- strong logical thinking skills
- Verbal & written fluency in English
- highly proactive
- well-organised
- thrive in fast-paced environments
Desired Qualifications
- exposure across both search and social is a strong advantage
- Working knowledge of additional performance channels or tools (e.g. Snapchat, Smartly, Google Display) is a strong advantage
- Proven track record of working with significant marketing budgets and optimising campaigns at scale is a strong advantage
- Understanding of A/B testing, multivariate testing, and incrementality is a strong advantage
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