Manager, Paid Social
$75,050–$75,050 year
On-sitePlano, Texas, United States
Job Summary
Steward social media campaign development, activation, and innovation by translating high-level marketing goals into impactful paid media campaigns across social networks. Direct and manage the daily workflow of all paid social campaigns, including proposal development, campaign activation, maintenance, and post-buy recaps. Interface with Investment, Strategy, and Activation teams to respond to client briefs, build strategic campaign plans, and deliver new solutions while monitoring trends in advertising formats and technologies. Advocate the value of social media by educating clients, partners, and internal teams on latest developments and capabilities. Support the Associate Media Director and Director in driving strategic paid social expertise to meet and exceed client business objectives.
Required Qualifications
- 3+ years of experience managing Search, Display, Video, Social and/or Mobile Programmatic Media Buying
- previous leadership/management experience
- 1+ years working with Meta, and/ or TikTok, Reddit, Snapchat, Pinterest, and X ads platforms
- hands-on experience managing and optimizing buys through API and/or self-serve tools
- Understanding of traditional and interactive media planning elements
- Strong analytics, organizational, and communication skills
- Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting
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