Manager, Paid Social, GCS

Job Summary

Required Qualifications

• •experience working in a digital marketing or agency-based role
• •demonstrate a track record of working with clients or external stakeholders
• •Extensive experience setting up and optimising paid social campaigns across a number of the key social platforms (Facebook, Instagram, Twitter, Snap, TikTok etc)
• •Experience planning large-scale paid social campaigns, preferably across a mix of brand and direct-response objectives
• •Experience in line managing individuals and/or helping to train others
• •Ability to lead and manage hybrid teams located in different markets
• •experience of successfully planning, executing and optimising Paid Social campaigns
• •demonstrate knowledge of native platform suppliers and 3rd party providers
• •developing an understanding of their available products and services
• •Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.)
• •Comfortable using advanced features such as bid rules and 3rd party optimisation/ creative/ measurement tools
• •Responsible for ensuring regular quality assurance (QA) checks are undertaken
• •Responsible for monitoring campaign performance and pacing
• •Troubleshooting and optimising campaigns in order to improve performance
• •Working with other team members to produce detailed & accurate campaign performance reports
• •Leading client calls to present results, insights and next steps
• •Writing performance commentary that delivers valuable insight and recommendations
• •Should be able to identify trends and recommend actions on-platform
• •Acting as a key social point-of-contact for your client(s)
• •Demonstrating a deep understanding of the media and technology developments that influence your client's business
• •Able to identify opportunities to test and innovate in the paid social space
• •presenting these opportunities to stakeholders and securing client backing
• •Building and maintaining relationships with the key media partners including Meta, Twitter, Snap, TikTok, Pinterest and others
• •Has strong knowledge of the client sector/ industry
• •Identifies strategic issues and raises questions to help stakeholders explore and understand their wider business challenges
• •Able to communicate clearly and in a timely manner with internal and external stakeholders
• •Leading presentations where necessary
• •Working with line-manager to ensure the effective management of more junior team members
• •ensure workloads are sufficiently monitored & prioritised to ensure deadlines are met
• •Attending interviews and acting as an ambassador for the team to potential candidates
• •Lead by example to motivate and encourage those with less experience
• •Working with line-manager to develop and implement testing/learning agendas for clients
• •Working closely with ther channel specialists to ensure activity compliments and enhances the wider marketing mix
• •Responsible for accurate and timely fulfilment of mandatory agency finance processes
• •Working with junior team to ensure processes are followed
• •experience of successfully planning, executing and optimising Paid Social campaigns
• •demonstrate knowledge of native platform suppliers and 3rd party providers
• •developing an understanding of their available products and services
• •Experience planning large-scale paid social campaigns, preferably across a mix of brand and direct-response objectives
• •Leads and promotes continuous innovation, and test & learn opportunities for the team and clients
• •Forming strong relationships
• •feel comfortable presenting to clients and leading calls as required
• •collaborative, friendly, and with a can-do attitude
• •Experience in line managing individuals and/or helping to train others
• •Ability to lead and manage hybrid teams located in different markets
• •right to work in this location

Desired Qualifications

• •Training certifications in any of the key platforms would be a plus (e.g. Meta Blueprint)