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FormlabsPosted 1 week ago

Manager, Paid Media

$100,000–$160,000 year

On-siteSomerville, Massachusetts, United States

Full TimeMedium3D Printing

Job Summary

Run and optimize paid campaigns across Google Search, Shopping, YouTube, and Display channels. Own channel budgets and forecasts, managing spend to meet CAC, ROAS, and efficiency targets while allocating resources across markets and audiences. Work with Analytics on measurement and attribution to turn data into actionable decisions, constantly testing hypotheses and partnerships to unlock scalable growth. This IC role requires hands-on operational execution and strategic oversight to drive global paid acquisition strategies.

Required Qualifications

  • 3+ years in performance/growth marketing with a track record of measurable results managing large budgets
  • Deep hands-on experience managing paid media budgets in Google shopping Ads
  • Strong analytical chops—you use data to decide, measure, and prioritize
  • Solid grasp of attribution, experimentation, and conversion optimization
  • Thrive in fast-moving, ambiguous environments with a high degree of ownership
  • Use AI tools fluently in your daily work, held to the same quality bar as your own

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