Manager, Paid Media and Sponsorships EMEA
Hybrid · Berlin, State of Berlin, Germany
Job Summary
Lead the planning and execution of paid media sponsorships, OOH campaigns, and third-party demand generation across EMEA. Translate regional priorities into clear, measurable campaign strategies that balance global consistency with local relevance, identify local media and community opportunities, own end-to-end campaign coordination (briefs, budgets, vendors, localization, tracking, stakeholder communication), and mentor a senior coordinator. Drive pipeline growth and brand-to-demand alignment by analyzing performance across pipeline, engagement, and awareness signals, and making data-driven decisions on where to scale, pause, or reinvest. Collaborate with performance marketing specialists and cross-functional teams in a fast-paced, matrixed organization to deliver integrated demand gen outcomes.
Required Qualifications
- 5+ years running paid media, media partnerships, non-event sponsorships, or integrated demand gen programs in a B2B SaaS environment
- 1+ years leading other marketers
- strong analytical mindset with ability to evaluate sponsorships and media opportunities based on audience fit, ICP alignment, lead quality, and business impact
- ability to translate regional priorities into measurable campaign strategies across multiple markets and languages
- experience managing complex, multi-stakeholder programs with budgets, timelines, and vendors
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