Manager, Paid Media
On-siteLondon, England, United Kingdom
Job Summary
Develop and execute multi-channel paid media strategies across SEM, social, and programmatic channels aligned with funnel goals and business priorities. Own budget planning, forecasting, and pacing to meet CAC, ROAS, and pipeline targets while managing end-to-end campaign builds including keyword selection, creative testing, and bid strategies. Continuously optimize performance through A/B and multivariate experiments to improve CTR, CVR, and CPL, ensuring proper tracking and attribution across all platforms. Collaborate with regional marketing, creative, and analytics teams to localize campaigns, surface insights on algorithm changes, and scale best practices globally.
Required Qualifications
- 5–8 years of experience managing paid media programs in B2B SaaS, fintech, or e-commerce environments
- Deep hands-on expertise in the breadth of DemandGen and Acquisition and across ad unit types in Google Ads, LinkedIn Ads, and Meta Ads
- Proven success optimizing campaigns for pipeline, ROI, and LTV:CAC efficiency
- Strong analytical skills; comfortable using Excel/Sheets, Looker, Tableau, or GA4 to analyze campaign data
- Experience with marketing automation and CRM systems (Marketo, HubSpot, Salesforce)
- Exceptional project management and attention to detail — able to run multiple campaigns simultaneously
- Excellent communicator who can translate performance data into actionable business insights
Desired Qualifications
- other platforms like YouTube, Reddit, Quora, and programmatic are a plus
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