Manager of Product Marketing, Performance Div
On-siteLansing, Michigan, United States
Job Summary
Own the product roadmap, prioritizing initiatives based on customer needs, market opportunity, and business impact. Lead Voice of Customer and market insight programs using surveys, interviews, dealer feedback, and field research. Conduct ongoing market and competitive analysis to identify emerging trends and whitespace opportunities. Define product positioning, messaging, and value propositions that differentiate Air Lift in the automotive aftermarket. Drive cross-functional development, aligning engineering, sales, operations, and marketing around launch milestones. Define the launch and commercialization plan for each new product, including channel readiness, pricing inputs, promotion, and sales enablement handoff. Create compelling business cases for new product initiatives, outlining market opportunities, revenue projections, and ROI analysis. Establish and track post-launch performance metrics, adjusting positioning and go-to-market plans based on results.
Required Qualifications
- Bachelor's degree in business, marketing, engineering, or a related field
- 7+ years' progressive experience in product marketing or product management, including team or portfolio leadership
- Demonstrated success bringing new products to market from concept through commercialization
- Advanced Excel proficiency, including pivot tables, macros, and charts
- Able to develop strategies, define action plans, and share results
- Must be able to build relationships, negotiate, and influence others to drive change
- Encourages problem-solving, strategic thinking, and customer orientation across a cross-functional team
Desired Qualifications
- Experience in the automotive aftermarket, preferred
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