Manager of Marketing and Business Development
$60,000–$65,000 year
On-siteWesterville, Ohio, United States
Job Summary
Lead the strategy and hands-on execution of the company's marketing efforts, translating key ideas into compelling content for newsletters, blogs, social media, and presentations. Develop and execute the marketing plan, managing content calendars for training and business-development initiatives while directing podcast and testimonial-video projects. Own brand stewardship by ensuring consistent messaging and visuals aligned with company values, and manage website content and HubSpot data. Create lead-generation campaigns, case studies, and success stories to drive qualified interest. Analyze campaign performance metrics, communicate insights to leadership, and recommend adjustments to improve engagement. Partner with leadership to extract ideas and coordinate with outside vendors for final deliverables.
Required Qualifications
- Strong knowledge of marketing strategy, content development, email marketing, social media, websites, and digital campaigns
- Excellent writing and editing skills with the ability to create clear, engaging messaging for different audiences
- Strong organization, planning, and time-management skills with the ability to manage multiple priorities and meet deadlines
- A creative and practical approach with a focus on measurable business results
- Initiative and the ability to work independently while collaborating with leadership and team members
- Proficiency with Microsoft Office and Canva
- 3–5 years of marketing and communications experience
- Experience in a boutique professional services firm
Desired Qualifications
- Experience with HubSpot or a similar marketing platform
- Comfortable using AI and emerging technology to improve marketing quality and efficiency
- Experience in a boutique professional services firm
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