Manager of Digital Marketing
On-siteFarmington Hills, Michigan, United States
Job Summary
Develop and execute digital marketing strategies that drive measurable growth, brand visibility, and qualified lead generation across Friedman's commercial real estate service lines. Create compelling content for diverse audiences including investors, asset managers, and developers while leveraging AI-enabled workflows to scale output and optimize performance. Manage paid media initiatives, demand generation campaigns, and lead nurturing strategies using marketing automation and CRM systems to support revenue growth. Optimize digital presence for traditional search engines and emerging AI-powered discovery platforms like Microsoft Copilot and ChatGPT. Partner closely with new business development professionals to align campaigns with sales goals and drive awareness across LinkedIn, social channels, and email.
Required Qualifications
- 7+ years of progressive digital marketing experience
- Strong B2B marketing background, preferably in a professional services, real estate, construction, CRE, facilities, finance, or related industry
- Proven success with SEO, content marketing, social media, paid media, inbound marketing, demand generation, and lead generation
- Experience developing and executing campaigns—not just managing vendors
- Strong writing, editing, content development, and storytelling skills
- Ability to translate complex services into clear, compelling, client-focused messaging
- Experience with paid search, paid social, retargeting, email marketing, marketing automation, CRM systems, and performance reporting
- Strong understanding of how to build campaigns that move prospects through the buyer journey—from awareness to consideration to conversion
- Data-driven mindset with strong analytical skills and the ability to turn performance insights into action
- Comfort working closely with sales, business development, leadership, and service-line teams
- Deep curiosity and passion for emerging AI technologies and their application in modern marketing
- Ability to use AI tools effectively while maintaining strong human judgment, creativity, brand discipline, and editorial oversight
Desired Qualifications
- Experience in one or more of the following industries is highly preferred: Commercial real estate, Property management, Multifamily management, Construction, Architecture/Engineering, Facilities management, Professional services, Financial services or commercial lending, B2B services marketing
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