Manager of Athletics Digital Marketing
On-siteCollege Station, Texas, United States
EXPIREDCollege Station, Texas, United StatesOn-siteFull TimeLarge
Full TimeLarge
Job Summary
Develop and optimize email, SMS, and mobile app campaigns through audience segmentation, automation, and A/B testing to drive ticket sales, membership growth, and merchandise revenue. Manage the athletics database and third-party data sources while utilizing Google Analytics to evaluate digital performance and guide content strategy. Collaborate daily with Marketing, Communications, and partner units to coordinate year-round initiatives and implement digital advertising media buys. Work a non-standard schedule including nights, weekends, and holidays as needed.
Required Qualifications
- Bachelor's degree in applicable field or equivalent combination of education and experience
- Five years of related experience in marketing and/or advertising
- Ability to work a non-standard work week including nights, weekends and holidays as needed
- Strong project management skills
- Exceptional attention to detail
- Highly organized with the ability to work in a fast-paced and dynamic work environment
- Strong written communication
- Ability to work a non-standard work week including nights, weekends and holidays as needed
Desired Qualifications
- Experience working in intercollegiate athletics or professional sports
- Experience with email marketing campaigns
- Experience managing mobile app content and/or digital engagement platforms
- Master's degree in an applicable field
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