Manager, Media Strategy & Planning
On-siteOmaha, Nebraska, United States
Job Summary
Lead integrated paid media strategy by aligning audience insights, business objectives, and budget investments across digital and traditional channels. Provide strategic oversight for all media accounts through performance monitoring, dashboard reviews, and optimization guidance. Coach and develop a team of media buyers while serving as the primary strategic contact for key media partners and vendors. Partner with creative, engagement, and client services teams to ensure media strategies align with broader campaign goals. This role involves guiding annual planning, campaign recommendations, and channel allocation to deliver measurable business results within OBI Creative's Omaha office.
Required Qualifications
- 7+ years of hands-on media experience across planning, strategy or buying
- direct responsibility for developing media plans
- making channel and budget recommendations
- evaluating campaign performance
- Experience leading, coaching and developing media professionals
- fostering accountability, collaboration, and continuous growth
- Strong analytical and problem-solving skills
- ability to interpret campaign performance
- identify optimization opportunities
- guide data-driven decisions across multiple client accounts
- Deep understanding of today's paid media ecosystem
- paid search
- paid social
- programmatic
- streaming
- traditional media
- Comfortable leading integrated planning conversations across channels
- Hands-on experience working within DSP platforms
- programmatic campaigns
- ability to guide strategy, optimization and best practices
- coaching team members
- Ability to present media strategy and performance insights clearly to clients
- internal stakeholders
- building trust
- serving as a confident advisor
- A passion for staying ahead of media trends
- emerging technologies
- evolving consumer behaviors
- continuously advancing media capabilities
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