Manager, Media Analytics
$105,000–$115,000 year
On-siteToronto, Ontario, Canada
Job Summary
Lead a small group of media analysts to manage data, execute analytics projects, and ensure high-quality insights support business objectives. Develop comprehensive media analytics strategies, audit advertising campaigns, and troubleshoot performance issues while tracking KPIs for media mix investing. Collaborate with Commerce Media planning and buying teams to discuss advertising performance, provide campaign recommendations, and continuously improve digital media analytics product offerings. Communicate findings to stakeholders, develop proposals for new business, and lead client presentations on media performance. Drive team development through training, knowledge sharing, and talent acquisition initiatives.
Required Qualifications
- Bachelor's/Master's degree in Data Analytics, Statistics, Mathematics, Computer Science, or a related field
- At least 6 - 12 years of experience in media data analysis and analytics management
- Strong leadership capabilities and track record of managing and mentoring an analytics team
- Demonstrated experience in leading media analytics methodologies like Multi-Touch Attribution (MTA), Audience Development, Clustering, Markov Chain analysis, etc.
- Experience in the media and marketing domain, providing valuable context for data-driven decision-making
- Experience with retail media platforms such as Amazon, Walmart, Target, Kroger, Criteo, Citrus, and third-party API partners (SKAI, Pacvue, etc)
- Strong technical understanding of a range of media and marketing concepts such as first-party and third-party cookie-based data collection, developing and activating audience segments from digital analytics and data management platforms
- Excellent project management skills to handle multiple media analytics projects and meet deadlines
- Ability to direct team members to ensure successful outcomes of media analytic projects
- Superior communication skills to convey complex media data insights to non-technical stakeholders
- Strategic thinking to develop and implement effective media analytics strategies
- Experience in SQL and Python or R for media data querying and manipulation
- Strong statistical analysis skills to derive actionable insights from media data
- Proficient in data modeling to structure and organize media data effectively
- Extensive experience with BI tools and data visualization tools such as Tableau and Power BI for comprehensive media data analysis and reporting
- Familiarity with and experience in adhering to data governance and security protocols
- Proven track record of driving business results through data-driven decision-making in media
- Collaborative mindset to work seamlessly with creative, strategic, and client-facing teams
- Critical thinking to analyze media data and derive meaningful marketing insights
Desired Qualifications
- Maintain relevant media and marketing certifications and stay informed of marketing trends and tools such as Walmart Scintilla, Amazon Marketing Cloud, etc.
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