Manager, Media Analytics
$105,000–$115,000 year
On-siteToronto, Ontario, Canada
Job Summary
Lead a small group of media analysts and manage media data and analytics projects, ensuring timely delivery of high-quality insights that support business objectives. Develop and implement comprehensive media analytics strategies while collaborating with various departments to address client needs and improve data processes. Manage campaign reporting, troubleshoot performance issues, and communicate findings to stakeholders. Support new business RFPs, develop proposals, and lead client presentations on media performance. Continuously improve analytics methodologies and assist in knowledge sharing through internal training and written materials. Maintain relevant certifications and stay informed of marketing trends.
Required Qualifications
- Bachelor's/Master's degree in Data Analytics, Statistics, Mathematics, Computer Science, or a related field
- At least 6 - 12 years of experience in media data analysis and analytics management
- Strong leadership capabilities and track record of managing and mentoring an analytics team
- Demonstrated experience in leading media analytics methodologies like Multi-Touch Attribution (MTA), Audience Development, Clustering, Markov Chain analysis, etc.
- Experience in the media and marketing domain, providing valuable context for data-driven decision-making
- Experience with retail media platforms such as Amazon, Walmart, Target, Kroger, Criteo, Citrus, and third-party API partners (SKAI, Pacvue, etc)
- Strong technical understanding of a range of media and marketing concepts such as first-party and third-party cookie-based data collection, developing and activating audience segments from digital analytics and data management platforms
- Excellent project management skills to handle multiple media analytics projects and meet deadlines
- Ability to direct team members to ensure successful outcomes of media analytic projects
- Superior communication skills to convey complex media data insights to non-technical stakeholders
- Strategic thinking to develop and implement effective media analytics strategies
- Experience in SQL and Python or R for media data querying and manipulation
- Strong statistical analysis skills to derive actionable insights from media data
- Proficient in data modeling to structure and organize media data effectively
- Extensive experience with BI tools and data visualization tools such as Tableau and Power BI for comprehensive media data analysis and reporting
- Familiarity with and experience in adhering to data governance and security protocols
- Proven track record of driving business results through data-driven decision-making in media
- Collaborative mindset to work seamlessly with creative, strategic, and client-facing teams
- Critical thinking to analyze media data and derive meaningful marketing insights
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