Manager, Marketplace and Partnerships
HybridBengaluru, Karnataka, India
Job Summary
Execute end-to-end TV and digital media investments across genres including GEC, Movies, News, Sports, Regional, OTT, and publisher-led inventory. Drive rate negotiations and deal closures with broadcasters, OTT platforms, and digital publishers while optimizing inventory utilization and CPRPs. Manage campaign releases, scheduling, trafficking, and tracking across multiple platforms, ensuring delivery against planned impressions, reach, frequency, and digital KPIs. Coordinate with planning, operations, and finance teams to ensure seamless execution of approved media plans and budgets. Maintain accuracy in deal entries, booking details, and campaign documentation, while proactively identifying execution challenges and resolution opportunities. Track and report investment efficiency metrics, including delivery vs. commitment and spillages, to ensure adherence to commercial agreements and audit requirements.
Required Qualifications
- 3–5 years of relevant experience in media investment, buying, and execution
- Strong understanding of TV media investment, buying, and execution processes
- Hands-on understanding of digital media buying and campaign execution, including digital video, display, social, programmatic, and OTT ecosystems
- Strong knowledge of CPRP, CPM, inventory dynamics, digital buying metrics, pricing benchmarks, and media negotiations
- Good negotiation, commercial, and analytical acumen with the ability to drive competitive rates and maximize media value
- Ability to manage multiple TV and digital campaigns simultaneously with a high degree of accuracy and attention to detail
- Strong understanding of campaign pacing, delivery tracking, optimization, and reconciliation across media platforms
- Strong coordination and stakeholder management skills, with the ability to work effectively with internal teams, broadcasters, OTT platforms, publishers, and digital partners
- Strong operational, organizational, and coordination skills with a process-driven approach
- Excellent attention to detail and ability to work within tight timelines and approved budgets
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