Manager, Marketing Strategy – Digital Marketing
$125,000–$130,000 year
HybridSan Francisco, California, United States
Job Summary
Own the strategy, planning, execution, and reporting of full-funnel paid media campaigns across paid social, search, CTV, gaming media, and emerging digital platforms. Lead relationships with media buying and email marketing agencies to deliver best-in-class campaign execution, evaluate performance, and ensure alignment with business goals. Partner cross-functionally with Brand Marketing, Influencer Marketing, and external stakeholders to develop GTM strategies, audience segmentation, and continuous optimization plans that maximize awareness, consideration, and conversion. Drive revenue through performance-driven campaigns supporting major game launches, live service initiatives, and catalog promotions. Manage email marketing campaigns in collaboration with agency partners to drive engagement and retention across new releases and catalog titles. Hybrid work policy with a minimum of 3 days per week in the office.
Required Qualifications
- Approximately 6+ years of experience in a field related to Digital Marketing, Data Analytics, or similar Marketing functions
- Bachelor's degree or equivalent in a related field of study
- Track record of high job performance through consistent growth and execution of meaningful projects in fields related to marketing, analytics, gaming, or similar
- Must be a pro-active team player that is detail oriented, self-motivated and time efficient
- Strong communication and presentation skills (oral and written)
- Experience with and proficient use of the basics of Excel (pivot tables, formulas, charts, etc.), PowerPoint and other necessary digital tools
- Ability to lift objects of up to 25 pounds in weight
- Must be able to stand for long periods of time
- Hybrid work policy with a minimum of 3 days per week in the office
Desired Qualifications
- [Preferred] Experience using Gamesight to track full funnel attribution for digital marketing campaigns.
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