Manager, Marketing - Oncology
HybridTokyo, Tokyo, Japan
Job Summary
Lead local oncology brand marketing strategy and execution across commercialized indications and future launches in Japan. Drive brand planning by analyzing competition and identifying promotional opportunities, while partnering with Medical Affairs to create an aligned brand strategy. Deliver external collaborator engagement plans including national congresses and HCP meetings, and develop customer-focused messages for key target audiences. Collaborate with the Sales Team on Field Plans of Action and manage the local promotional budget against approved limits. Uphold the highest ethical and compliance standards in every action. This role supports the Commercial Oncology team within a science-driven organization developing life-changing medicines for serious diseases.
Required Qualifications
- Bachelor's degree
- 5+ years of biotech or pharmaceutical brand marketing experience
- Working knowledge of local healthcare compliance codes and promotional regulations
- Expertise managing advertising agencies and suppliers, and developing annual budgets
- Excellent planning, prioritization, communication and presentation skills
- Written and spoken English language skills
- Travel required 30–40%, including some weekends for conferences and meetings
- Hybrid work mode
- Japan
- Lead local oncology brand strategy and provide input to global brand plans
- Drive the brand planning process, analysing competition and identifying promotional opportunities
- Partner with Medical Affairs to create and agree an aligned brand strategy
- Deliver external collaborator engagement plans, including national congresses and HCP meetings
- Manage the local promotional budget and spend against approved limits
- You develop customer-focused, differentiated messages for key target audiences
- You collaborate with the Sales Team on Field Plans of Action and communications
- You uphold the highest ethical and compliance standards in every action
Desired Qualifications
- science background
- Oncology marketing experience
- product launch experience
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