Manager, Marketing Content and Copy

Manager, Marketing Content & Copy at DeVry University leads content strategy and execution to bring the brand to life across marketing channels. Responsibilities include developing audience-focused copy for brand campaigns, webpages, paid media, email campaigns, and other initiatives; championing the DeVry brand voice and ensuring consistency; partnering with Brand and cross-functional teams to translate complex information into clear, on-brand content; leading, coaching, and directing contract copywriters; implementing advanced SEO copywriting practices (keyword integration, on-page optimization, content structure, internal/external linking, EEAT); editing and proofreading for accuracy and brand alignment; developing content to support marketing objectives like enrollment and website traffic; ensuring compliance with university standards; managing multiple projects and prioritizing effectively; identifying opportunities to improve content effectiveness and processes; supporting events and on-site execution; and leveraging AI responsibly to enhance productivity while maintaining quality.