Manager Marketing & Communication
On-siteAmersfoort, Utrecht, The Netherlands
Job Summary
Lead development and execution of marketing communication initiatives that articulate Trouw Nutrition's value propositions and support commercial growth. Translate business priorities into clear communication frameworks, campaigns, and activation plans while defining objectives, messaging approaches, and channel strategies. Partner with species, category, commercial, innovation, and regional teams to understand business needs, challenge unclear requests, and ensure alignment across stakeholders. Manage a high-performing team by establishing priorities, governance structures, and quality standards to foster ownership and continuous improvement. Track campaign performance using KPIs to enhance effectiveness and business impact.
Required Qualifications
- Background in Marketing, Communications, Business, or a related field
- Min. 8-10 years of experience in marketing communications or a related marketing role
- Proven experience developing and executing communication strategy, planning, campaigns and customer-facing content
- Experience working in a complex, cross-functional, or matrix organisation
- Strong written and verbal communication skills
- Ability to translate technical or scientific information into customer-relevant messaging
- Strong stakeholder management and influencing skills
- Excellent project management and organisational capabilities
- Ability to manage multiple priorities and deadlines simultaneously
- Commercial awareness and understanding of business objectives
- High attention to detail and commitment to quality
- Experience in managing diverse team members
Desired Qualifications
- Experience with marketing automation, CRM, sales enablement, and content management platforms is preferred
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