Manager, Marketing Automation Strategy
HybridIrving, Texas, United States
Job Summary
Develop and execute the Marketing Automation strategy and optimization roadmap across Neighborly brands. Audit existing customer journeys, campaigns, and automations to identify opportunities, then implement structured testing programs using A/B, multivariate, and holdout tests to continuously improve performance. Analyze campaign data and engagement trends to drive actionable recommendations for business outcomes. Create detailed campaign briefs for the Operations team, defining objectives, audiences, messaging, and success metrics. Manage iterative optimization initiatives across email, SMS, and digital channels. This role requires a hybrid schedule (Monday-Wednesday in office, Thursday/Friday remote) and full-time commitment.
Required Qualifications
- 5+ years of experience in Marketing Automation, CRM/Lifecycle Marketing, Campaign Strategy, Digital Marketing, or a related field
- Proven track record of driving customer engagement and business performance
- Experience developing and executing marketing automation strategies, customer lifecycle programs, and journey optimization initiatives across email, SMS, and other digital channels
- Proven experience auditing and optimizing customer journeys, campaign workflows, and automated programs to improve engagement, conversion, retention, and customer value
- Hands-on experience designing and managing testing and experimentation programs, including A/B testing, multivariate testing, holdout testing, and iterative optimization methodologies
- Ability to communicate effectively, both verbally and in writing, across cross-functional teams
- Ability to manage multiple priorities and meet deadlines in a fast-paced environment
- Detail-oriented with a high level of accuracy
- Ability to demonstrate problem-solving and critical thinking skills
- Ability to work independently and as part of a team
- Bachelor's degree in Marketing, Business Administration Analytics, or a related field
- Hybrid working model; Monday-Wednesday in office, Thursday/Friday from home
- Location: 500 E John Carpenter Fwy, Irving, TX or 1010 N University Parks Drive, Waco, TX
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