Manager marketing & audience development
$56,568–$64,644 year
On-siteUtrecht, Utrecht, The Netherlands
Job Summary
Develop the marketing strategy for IT Media & Events, focusing on growing reach, community engagement, and visitor numbers for platforms like Computable and Cybersec. Leverage data intelligence and first-party data to optimize customer journeys and activate target audiences. Drive the evolution of CRM, marketing automation, and AI applications to enhance marketing efficiency. Lead and coach a high-performing marketing team while collaborating with sales, partnerships, and event management. Execute a year-round platform strategy that inspires and connects professionals across the cybersecurity and IT sectors.
Required Qualifications
- Strategic marketing manager
- Minimum 8 years experience in marketing, audience development, digital growth, or similar environment
- Experience leading, coaching, and inspiring marketing professionals
- Strong ability to develop data-driven marketing strategies
- Extensive knowledge of customer journeys, CRM, and marketing automation
- Affinity with technology, media, events, or digital platforms
- Enthusiasm for innovation, AI, and new developments in the field
- Ability to translate data insights into concrete actions that drive reach, engagement, and results
Desired Qualifications
- Experience with strategy, data, technology, and team development
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