Manager, Marketing Analytics, APAC

Manager, Marketing Analytics for APAC leads the analytics agenda across high-priority markets, owning forecasting, brand planning, and franchisee engagement. Responsibilities include defining analytical agendas (sales decompositions, pricing reviews, product mix analysis, competitive benchmarks), reviewing team outputs for rigor and commercial relevance, leading cross-market benchmarking, analyzing promotions and new product introductions to understand local sales, traffic, and profitability, owning the monthly forecast submission, leading variance analysis and corrective-action planning, and synthesizing market strategies into a coherent recommendation. The role also drives digital sales measurement, channel optimization, and audience engagement across franchisees, while managing 1–3 analysts and influencing franchisee decisions through data. Strong Excel, SQL, and BI tools (Tableau/Power BI/Looker) experience, plus excellent communication and leadership skills, are required to succeed in a fast-paced, multi-market environment. This position is onsite in Singapore five days a week, reporting to a Director within Marketing Analytics, and requires collaboration with regional leadership and franchisee executives to support brand calendars, pricing, promotions, and calendar strategy for the APAC portfolio.