Manager, Loyalty Marketing (Brand & GTM)
$100,000–$135,000 year
On-siteNew York, United States
Job Summary
Own the Fanatics ONE marketing calendar, prioritizing campaigns, benefit launches, and brand moments across the ecosystem. Lead integrated go-to-market planning, translating business priorities into coordinated launch plans, timelines, and cross-functional workbacks. Develop campaign strategy and messaging, partnering with Brand and Creative to produce briefs, creative direction, and channel plans. Orchestrate cross-channel execution across CRM, App, Site, Lifecycle, and partner teams to deliver a seamless member experience. Drive launch governance, aligning stakeholders, managing dependencies, and ensuring initiatives are delivered on time. Build scalable marketing operations, developing GTM playbooks, processes, and tools that improve planning and execution. Measure campaign effectiveness, using performance insights to optimize future launches and improve member engagement.
Required Qualifications
- 3-5 years of experience in loyalty marketing, go-to-market strategy, or brand strategy
- Bachelor's degree in Marketing, Communications, Business or a related field
- Proven experience leading complex, cross-functional marketing launches from planning through execution
- Strong project management and organizational skills with the ability to manage multiple priorities simultaneously
- Experience developing campaign briefs, GTM plans and integrated marketing calendars
- Excellent communication and stakeholder management skills with the ability to influence across functions
- Comfortable operating in a fast-paced, highly collaborative environment with evolving priorities
- Willingness to travel for key business meetings and events
Desired Qualifications
- Passion for sports, fandom and building customer-first experiences
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