Manager, Lifecycle Marketing
$90,000–$115,000 year
RemoteUnited States
Job Summary
Own and optimize the CRM and retention program for the e-commerce business, focusing on building sophisticated automations and personalized triggered communications that engage customers at every stage. Create differentiated customer journeys and develop best-in-class strategies across email, SMS, direct mail, and loyalty channels while driving day-to-day execution and longer-term roadmaps. Lead the development of churn models and leverage A/B testing to forecast incrementality and identify growth opportunities within the 6 million customer database. Partner cross-functionally with Product, Brand, Growth, and Finance teams to align acquisition, onboarding, and retention strategies with cohesive content and P&L considerations.
Required Qualifications
- Minimum of 3+ years of experience in Retention, CRM, Loyalty, or other related functions
- Hands-on experience and knowledge of CRM platforms such as Bloomreach, Klayvio, Iterable, or similar tools
- Previous experience launching customer retention models and understanding macro level strategies to drive customer retention
- Experience managing loyalty and referral programs for subscription services that drive meaningful impact
- Comfort working with finance teams on P&L considerations, forecasting, and other financial business metrics
- Expertise in analytics and experience using BI tools including Looker, Tableau or any other web analytics platforms
- Ability to thrive in a fast-paced ambiguous environment
- Customer-first mindset and dedication to delivering a best-in-class experience
- Genuine curiosity about healthcare, telehealth and healthcare benefits
- Must be able to work EST hours
Desired Qualifications
- Familiarity with HTML is a plus, but not required
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