Manager - Lifecycle CRM
Remote
Job Summary
Own the overall loyalty CRM strategy, including loyalty levels, rewards, weekly rewards, and engagement initiatives to drive customer value and support business objectives. Develop and evolve the Sportsbook loyalty-level strategy, defining progression, benefits, and tier engagement while managing the Rewards Store assortment and cadence. Define the relationship between digital and property loyalty programs to create a connected customer experience. Partner with CRM, Promotions, VIP, Product, Analytics, and other teams to align loyalty mechanics and customer journeys. Lead testing and measurement across initiatives using insights to improve engagement, retention, and value, ensuring all experiences meet compliance and brand standards.
Required Qualifications
- 5+ years of digital sportsbook, DFS, gaming, casino, loyalty, CRM, or retention marketing experience
- Experience developing loyalty or rewards programs, including tier strategy, benefits, reward mechanics, or rewards marketplaces
- Experience working with CRM, loyalty, promotional management, or customer engagement platforms
- Ability to analyze customer behavior and program performance and translate insights into strategy
- Experience influencing cross-functional strategy across marketing, CRM, VIP, product, analytics, operations, and compliance
- Strong strategic thinking, project management, and written and verbal communication skills
- Comfort in a fast-paced industry and understanding of regulatory considerations across jurisdictions
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