Manager, Internal Communications & Employer Branding
HybridUtrecht, Utrecht, The Netherlands
Job Summary
Define and own the EMEA internal communications plan aligned to business priorities, brand voice, and major moments like restructures or GTM launches. Write and edit leadership messages, company updates, and change communications in plain language, translating corporate initiatives into short, concrete formats for store teams. Build recurring content such as newsletters, town halls, and manager toolkits while partnering with HR, Talent Acquisition, and Brand Marketing to ensure internal and external messaging stays aligned. Own the employer brand across LinkedIn, turning the value proposition into real stories like employee spotlights and culture content. Gather feedback from frontline store teams to refine communication formats that work without a company email address.
Required Qualifications
- 6+ years in internal communications, corporate communications, or employer branding
- Experience in a multi-market or multi-location organization
- Excellent written and verbal communication skills in English
- Ability to simplify complex or sensitive topics into clear messages
- Experience building employer brand content for LinkedIn and other candidate-facing channels
- Comfortable writing for two very different audiences, corporate head office and frontline store teams
- Strong project management skills
- Experience partnering with HR and Talent Acquisition on Employer Value Proposition work
- Ability to make a complicated update simple without losing what matters
- Comfortable operating with some ambiguity
Desired Qualifications
- Ideally in a retail, hospitality, or another frontline-heavy business
- An additional European language
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