Manager, Integrated Media

Own cross-channel media performance against core KPIs including CPA, volume, conversion rate, and downstream quality signals. Translate business objectives into executable media strategies for agency deployment and lead weekly performance reviews and optimization cycles grounded in data. Actively manage budget allocation based on efficiency, saturation, and scale opportunity while identifying discrepancies between platform-reported metrics and true business outcomes to implement corrective actions. Establish standardized planning, briefing, and optimization workflows to improve pacing, reporting cadences, and decision-making speed. Serve as primary point of contact for media agencies, validating data and recommendations while driving faster iteration cycles and accountability to business outcomes. Partner with internal creative teams to align asset development and define testing frameworks tied to performance objectives. Build cross-channel reporting that reflects business performance and surface actionable insights to inform decision-making. Test and scale automation or AI-driven solutions to reduce manual workflows and streamline internal and agency processes.