Manager, Integrated Marketing (WNBA)
$55,000–$55,000 year
On-site · Cleveland, Ohio, United States
Job Summary
Manager of Integrated Marketing for WNBA Cleveland; leads cross-functional marketing campaigns across owned, earned, and revenue-driving channels to boost fan engagement, ticket sales, retail, partnerships, and overall brand growth. Partners across marketing, creative, digital, ticket sales, retail, communications, community relations, and game operations to ensure aligned messaging and on-time delivery. Manages campaign timelines, budgets, and assets; collaborates on CRM, email, SMS, and app strategies; places and optimizes paid media; analyzes performance with analytics and ticketing teams; maintains brand consistency and integrates community initiatives. Requires a Bachelor’s degree in Marketing/related field and 3–5+ years of progressive marketing experience, with a strategic, data-driven, cross-functional, and hands-on approach; passion for women’s sports and community engagement.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s degree preferred)
- 3–5+ years of progressive experience in marketing, project management, campaign planning, digital strategy, and content execution
- Experience leading complex, cross-functional initiatives; sports/entertainment experience preferred
- Proven ability to manage projects from concept to completion with deadlines
- Hands-on experience placing, tracking, and optimizing advertising campaigns across digital, social, OOH, broadcast, and/or print channels
- Strong written and verbal communication and stakeholder management skills
- Proficiency in CRM systems, CMS tools, PowerPoint, and marketing analytics platforms
- Experience in digital marketing including email campaigns, paid advertising, and website management
- Familiarity with brand values and alignment with league standards
- Passion for women’s sports, empowerment, and community engagement
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