Manager, Insights, Data & Intelligence
$50,000–$105,000 year
Hybrid · Atlanta, Georgia, United States or Los Angeles, California, United States
Job Summary
Senior Manager, Insights, Data & Intelligence role focused on turning data into strategic insights that drive storytelling, campaign performance, and business outcomes. You will be client-facing, partner with internal teams and clients to deliver actionable insights tied to brand reputation, campaign performance, thought leadership, sustainability, and corporate communications. Responsibilities include developing strategic insights for communications and campaigns, translating data into narratives for senior stakeholders, deep-diving into data with complex datasets, monitoring earned/owned campaign analytics, identifying cultural signals and audience behaviors, overseeing social listening programs using tools like Brandwatch and Sprinklr, applying AI capabilities to enhance insight generation and forecasting, and delivering easy-to-understand social analytics with strategic implications within a collaborative team. The role supports clients such as The Coca-Cola Company, Verizon, and Google and can be based in Atlanta, NY metro, or Los Angeles, with relocation assistance available for Atlanta. Hybrid work model; about four days in-office per week. Burson emphasizes equal opportunity and a supportive, inclusive culture. The base salary range posted is $50,000–$105,000 USD.
Required Qualifications
- 4-5+ years of experience in analytics, insights, or intelligence in PR/Communications/Advertising
- Strong background in social media analytics and social listening
- Proficient with Sprinklr and other tools (Brandwatch, Meltwater) for analytics
- Proven ability to translate data into strategic insights
- Experience with generative AI models and integrating AI into workflows
- Client-facing communication skills with ability to translate complex concepts for senior stakeholders
- Proven ability to manage multiple projects concurrently in a fast-paced environment
- Excellent storytelling and presentation skills
- Detail-oriented mindset with ability to see bigger trends
- Keen eye for data trends and ability to extract actionable insights
- Excellent written and verbal communication skills
- #LI-FB1
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