Manager, Influencer Digital Marketing
$66,300–$80,000 year
On-siteNew York City, New York, United States or Los Angeles, California, United States
Job Summary
Plan and execute influencer marketing campaigns for artists across Atlantic Music Group’s roster; identify rising digital tastemakers and activate influencer partnerships across platforms (especially TikTok and Instagram); help artists build lasting cultural relevance online. Create owned and operated channels by applying knowledge of algorithms and trends; track emerging trends and viral challenges; manage campaign logistics and coordination of product/mailings; monitor and report on influencer campaign performance using internal dashboards; collaborate with artists’ product managers, A&R, creative teams, and external agencies to align on campaign goals and timelines. Support influencer onboarding for in-person activations, video shoots, listening sessions, and community-driven initiatives. 2-3 years of experience in influencer marketing or related field; familiarity with TikTok, YouTube, Instagram and emerging platforms; excellent communication skills; ability to juggle multiple projects in a fast-paced environment; passion for music discovery. Desired: experience with influencer management platforms and campaign reporting tools.
Required Qualifications
- 2-3 years of experience in influencer marketing, digital marketing, or a related field
- Familiarity with multiple genres (pop, rock, country, hip-hop, rap) and online communities across TikTok, YouTube, Instagram, and emerging platforms
- Excellent written and verbal communication skills with ability to craft compelling pitch emails and campaign briefs
- Proven ability to juggle multiple projects in a fast-paced environment and remain detail-oriented under pressure
- Passion for music discovery and championing new voices and movements within the genre
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