Manager, Health Product and Proposition
On-siteKuala Lumpur, Kuala Lumpur, Malaysia
Job Summary
Build and execute end-to-end customer campaigns for the health business to drive growth, retention, and cross-selling. Project manage initiatives from ideation through execution, ensuring operational readiness and stakeholder alignment across Agency, Marketing, Operations, and Technology teams. Monitor campaign performance, analyze engagement outcomes, and present analytical insights to support decision-making and ROI optimization. Drive continuous improvement in customer communications and fulfillment processes while managing campaign governance and support channels. This role supports Prudential's mission to protect every future by leveraging insights from 68,000 monthly active agents and 200+ bank partners across Asia and Africa.
Required Qualifications
- Bachelor's degree in any discipline
- Minimum 2 - 5 years of relevant experience in product development, customer engagement, product activation, or customer marketing roles
- Good understanding of how insurance products are positioned, sold, and activated
- Strong understanding of customer marketing, campaign management, and customer engagement strategies
- Strong project management and stakeholder management capabilities
- Good analytical skills with the ability to derive actionable insights from campaign performance data
- Excellent presentation, communication and stakeholder engagement skills, with confidence engaging Agency, Marketing, Operations, Technology, Actuarial and large distribution groups
- Self-driven, proactive, and comfortable operating in a fast-paced, performance-oriented environment
Desired Qualifications
- Experience in insurance product management and/or managing end-to-end marketing or customer campaigns, particularly within the Agency distribution channel
- Exposure to health or financial services businesses, with proven involvement in driving commercial outcomes
- Experience in insurance, financial services, customer engagement or customer marketing
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