Manager, Growth Marketing - Retail Media & SEO
HybridNew York, United States
Job Summary
Own Supergoop!'s SEO strategy end-to-end, including technical audits, on-page optimization, and content planning to drive qualified traffic and revenue. Manage day-to-day engagement with retail media partners for campaign execution, optimization, and quarterly business reviews, while acting as the primary liaison between the brand, retailers, and agencies. Build and execute retail media investment decisions across networks like Roundel, Amazon Ads, and Sephora to maximize sell-through and ROAS. Partner with DTC, Content, and Sales teams to align organic discovery, landing pages, and promotional moments with key account priorities. Analyze performance data on ROAS, organic traffic, and share of voice to synthesize insights for leadership, while staying current on emerging networks and algorithm changes. Manage media invoices, budget accruals, and SEO tooling spend in coordination with Finance.
Required Qualifications
- Bachelor's degree or equivalent work experience
- 5+ years of experience in retail media, SEO, and/or growth marketing
- Hands-on experience managing retail media network programs
- Strong SEO foundation across technical SEO, content SEO, and on-page optimization
- Proven track record of driving measurable growth — organic traffic, retailer sell-through, ROAS
- Proficiency in retailer reporting dashboards (Roundel, Amazon Ads Console, etc.)
- Experience managing meaningful media budgets and making channel-level investment recommendations
- Well versed in media KPIs across both upper and lower funnel
- Deep understanding of how retail media and organic search performance tie back to overall business results
- Strong cross-functional collaboration skills, especially with DTC/site, Sales, Creative, and Brand partners
- Curious, detail-oriented, and a self-starter who can operate independently while staying tightly aligned with leadership
- Covid-19 vaccination
Desired Qualifications
- Experience working for a DTC and/or retailer-distributed beauty or CPG brand
- Direct experience with Roundel
- Familiarity with Amazon Ads, Sephora Media Network, Ulta, and other beauty retailer networks
- Experience with AEO
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