Manager, Growth Marketing
On-site · Austin, Texas, United States
Job Summary
Growth Marketing Manager leads full-funnel acquisition strategies across paid, earned, and organic channels to drive new-to-brand customer growth. Responsible for audience insights, performance analysis, and collaboration with Marketing Strategy, Brand Creative, Digital Commerce, Retail, Analytics, and external agency partners to ensure alignment with Consuela’s brand experience. Based in Austin, TX with onsite focus; role emphasizes measurement of CAC, ROAS, and LTV, and requires partnering across cross-functional teams to optimize campaigns and deliver measurable business impact.
Required Qualifications
- 5–8 years of experience in growth marketing, acquisition marketing, or performance marketing within an omnichannel retail or lifestyle brand environment
- Proven track record of driving measurable new customer acquisition growth
- Experience developing and optimizing full-funnel marketing strategies to create a brand-to-consumer connections ecosystem
- Strong analytical mindset with the ability to interpret data, identify trends, and translate insights into action
- Experience managing external agency partners across paid media and/or public relations
- Strong understanding of customer acquisition metrics including CAC, ROAS, conversion rate, attribution, LTV, and funnel performance
- Excellent project management and organizational skills with strong attention to detail
- Ability to thrive in a fast-moving, high-growth environment with evolving priorities
- Strong communication and cross-functional collaboration skills
- Passion for brand storytelling, consumer behavior, art, fashion, and retail experiences
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