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mediabrands2 months ago

Manager, Growth Analytics

$90,000–$105,000 year

On-site · New York City, New York, United States

Type
Full Time
Level
Mid Level
Education
Not Specified
Company size
Enterprise
Industry
Digital Media

Job Summary

The Manager, Growth Analytics plays a crucial role in leading insight generation and research consultation for agency and advertiser clients. This position involves managing data ETL to analyze client business performance across various channels, generating insights to illustrate data trends, and creating reports for stakeholders. The role requires over three years of experience in data reporting and analytics, understanding of media measurement resources, strong skills in storytelling for presentations, and proficiency in Microsoft Excel and PowerPoint. The ideal candidate should possess analytical skills, a commitment to data accuracy, and an understanding of research fundamentals.

Required Qualifications

  • 3+ years of experience in data reporting, analytics or ad research
  • Understanding of measurement resources across media planning and placement
  • Experience in written and verbal client presentations for analytic results, recommendations, POVs or predictions
  • Passion for working with databases and experience developing marketing insights that advance reporting and client deliverables
  • Understanding of data operating models, key media metrics, KPIs and industry standard data sources including databases, DCM and Google Analytics
  • Understanding of current state-of-the-industry norms, tools and innovations
  • Inductive and deductive reasoning skills
  • Understanding of research fundamentals such as sample sizes, methodology and respondent weighting
  • Demonstrated commitment to accuracy and strict QA processes
  • Strong proficiency in Microsoft suite of products particularly PowerPoint and Excel, including knowledge of PivotTables and complex formulae

Desired Qualifications

  • Solid understanding of visualization tools, SQL, Python, Google Analytics and Campaign Manager (DCM) preferred
  • AdTech (ad servers, DSP, SSP), MarTech (Salesforce, Adobe), Database (AWS, SQL Server, Snowflake) preferred
  • Experience in media research/analytics within an agency

Additional Requirements

  • Equal employment opportunities provided without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable law.
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$90k – $105k / yr

Manager, Growth Analytics · mediabrands

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