Manager, Global Marketing Strategy
On-siteAtlanta, Georgia, United States or Cleveland, Ohio, United States
Job Summary
Develop global marketing and communications strategies for a Commercial Unit, collaborating with CU and Operations leaders to align business objectives with market needs. Research the competitive global landscape, create full-funnel demand and lead generation plans, and manage execution within designated budgets. Establish key performance indicators, develop metrics dashboards, and conduct monthly post-mortem reviews to evaluate campaign success and optimize tactics. Brief Marketing and Communications Centres of Expertise to leverage subject matter knowledge for regional and national campaigns. Manage direct reports, set performance expectations, and foster a collaborative team culture while balancing rotating deadlines and cross-timezone stakeholder requirements.
Required Qualifications
- University degree or college diploma in marketing, communications, business or related field
- Minimum of 7 years of experience in B2B marketing preferably in professional services
- 3 to 5 years of people management experience is an asset
- Proven ability to motivate a team and facilitate positive group morale
- Ability to prioritize conflicting objectives, make decisions and solve problems with incomplete information
- Strong communication, negotiation, detail-oriented and planning skills
- Executive presence with ability to advise and gain approval from senior leadership and management teams
- Proven relationship management ability with manager, peers, team, key stakeholders, vendors and customers
- Ability to work 'hands-on' as required to advance project goals and / or support business requirements
- Able to compile and analyze performance data to develop metrics that support decision-making for resource allocation and subsequent campaigns
- Regular office environment
- North American travel less than 10% required to attend meetings
- Potentially frequent variation in work schedule, with fixed and rotating deadlines, and requirements to balance multiple, conflicting priorities
- Ability to multitask and function under short deadlines
- Contact with internal and external stakeholders and suppliers
- Some extended hours may be required to accommodate key project deliverables and time zones
- In office at least 3 days a week
Desired Qualifications
- 3 to 5 years of people management experience is an asset
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