Manager, Global Franchise Marketing - Barbie
$126,000–$158,000 year
On-site · El Segundo, California, United States
El Segundo, California, United StatesOn-siteFull Time$126,000–$158,000 yearMid LevelNot SpecifiedEnterprise
Type
Full Time
Level
Mid Level
Education
Not Specified
Company size
Enterprise
Job Summary
Lead and shape Barbie’s global franchise marketing strategy and planning, partnering with Consumer Products, regional teams, and licensees to develop and execute cross-functional campaigns, tentpoles, and omnichannel programs that maximize brand narratives and growth across franchises. Drive licensing strategy, cross-functional collaboration, and presentation materials for internal and external partners, with a focus on Gen Z and global expansion.
Required Qualifications
- 6+ years of experience in brand, franchise, or integrated marketing
- Proven expertise in franchise strategy, integrated marketing, and brand management
- Experience managing a Gen Z-focused brand or franchise strongly preferred
- International business and global marketing experience required
- Excellent presentation, verbal, written, and interpersonal communication skills
- Strong relationship-building skills with internal partners and external licensees and stakeholders
- High proficiency in project management, stakeholder management, and prioritization
- Ability to manage multiple workstreams in a fast-paced environment while maintaining strategic focus
- Demonstrated ability to build and lead collaborative, cross-functional teams, and drive execution of cross-touchpoint programs
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