Manager, External Communications & Marketing
$70,300–$103,600 year
HybridToronto, Ontario, Canada or Calgary, Alberta, Canada
Job Summary
Manager, External Communications & Marketing to drive audience growth, engagement, retention, and revenue by turning content, data, reports, and events into high-impact thought leadership and distributing it across external channels including media, partners, platforms, and events. Own how ideas show up outside of owned channels by placing content, people, and programming into credible, high-impact environments that reach senior decision-makers. Build repeatable systems for distribution, amplification, and conversion to grow subscribers and engagement, and connect external visibility to revenue opportunities. Lead thought leadership campaigns, secure speaking opportunities, manage relationships with media and strategic partners, extend event reach, and measure performance to optimize growth. Collaborate on campaigns that drive event visibility, registrations, and attendance; create and maintain a BWZ speakers bureau; ensure external activity translates into engagement, loyalty, and business impact. Measure success across campaigns, placements, partnerships, and traffic, and continuously improve visibility, audience growth, and revenue impact.
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