Manager, Employer Brand & Activation
$79,000–$131,000 year
On-siteToronto, Ontario, Canada
Job Summary
Shape the employer brand strategy by translating listening insights and engagement data into cohesive narratives that strengthen employee trust and advocacy. Lead storytelling and employee advocacy by developing integrated editorial plans, producing flagship initiatives like the annual DIB Year in Review, and amplifying authentic stories across internal and external channels. Design experiences that bring the People Promise to life by managing employee events, conferences, and community partnerships while championing inclusion and belonging as core design principles. Collaborate with HR, communications, and business leaders to align initiatives with enterprise priorities and produce executive-ready materials with minimal direction.
Required Qualifications
- Experience in Employer Brand
- Experience in Corporate Communications
- Experience in Marketing
- Experience in Employee Engagement
- Experience in Community Engagement
- Experience in Experiential Marketing
- Experience in Event or Program Management
- Experience in Public Affairs
- Experience in Higher Education
- Experience in Non-profit Leadership
- Experience in Arts & Culture
- Experience in Sports & Entertainment
- Experience designing and delivering complex programs, conferences, events, campaigns or community initiatives that engage diverse audiences
- Experience developing integrated storytelling, communications or engagement strategies that build trust, strengthen culture and influence reputation
- Experience creating compelling content across multiple channels, including newsletters, digital communications, social media and executive presentations
- Strong project management skills with the ability to manage multiple priorities and deliver high-quality work in a fast-paced environment
- Ability to build trusted relationships and influence stakeholders across a complex matrixed organization
- Sound judgment and comfort bringing structure to ambiguity
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