Manager, Direct Marketing Products
On-siteBirmingham, Alabama, United States or Birmingham, England, United Kingdom
Job Summary
Oversee daily workflow for direct mail, email, eBlast, and eCampaign jobs, ensuring campaign details, timing, budgets, quantities, and targeting are entered accurately. Coordinate handoffs between Account Team, Graphics, Data, Strong Direct, and Email Marketing while monitoring job statuses and deadlines to keep campaigns on track. Support quality control across setup, proofing, data readiness, deployment, and completion; identify bottlenecks, recurring errors, and training needs. Improve SOPs, checklists, and process documentation to help build more consistent, scalable processes for high-volume campaign execution. Train and support internal teams on direct contact product workflows and serve as an escalation point when campaign issues need to be resolved.
Required Qualifications
- Organized
- Detail-oriented
- Process-minded
- Comfortable managing a high volume of campaign work
- Ability to see the full workflow
- Catch issues early
- Communicate clearly
- Help teams follow the right process
- Experience in marketing operations
- Experience in campaign management
- Experience in production
- Experience in direct mail
- Experience in email marketing
- Experience in account services
- Experience in a similar role
- Strong organizational skills
- Attention to detail
- Ability to manage multiple projects and deadlines at once
- Strong communication
- Follow-through
- Comfort working in project management or workflow systems
- Ability to work cross-functionally with creative, data, account service, and production teams
- Process improvement mindset
Desired Qualifications
- Automotive marketing experience
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