Manager, Digital Strategy & Media, China
On-site · Shanghai, Shanghai, China
Job Summary
Lead digital acceleration for Burger King, Popeyes, and Tim Hortons across China as RBI’s central media lead in China. Build and execute data-driven, full-funnel media frameworks that maximize reach and ROI, manage ecommerce channels and platforms (e.g., Dianping, Douyin) for sales impact, oversee in-house planning and agency performance, and collaborate with brand, technology, and analytics teams to embed digital thinking across growth levers. Act as a strategic liaison with global and regional counterparts to share insights and drive alignment. Role is based in Shanghai with a 5-day in-office schedule.
Required Qualifications
- 6+ years in media, ecommerce, and integrated marketing roles
- proven success managing large-scale media investments and data-driven marketing initiatives across multiple brands or markets
- proven experience in tactical execution as media planner weaving the strategic direction into successful tactical plans
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