Manager, Digital & Social Activation
HybridEdinburgh, Scotland, United Kingdom
Edinburgh, Scotland, United KingdomHybridFull TimeLarge
Full TimeLarge
Job Summary
Lead day-to-day digital and social activation for healthcare clients by planning, executing, and optimizing paid campaigns across Meta and LinkedIn. Manage project timelines, budgets, and quality control while translating audience insights into actionable strategy recommendations. Partner with cross-functional teams to deliver integrated programmes and support new business through research and insight generation. Stay ahead of industry trends in AI, search, and emerging platforms to evolve client activation capabilities. Mentor junior colleagues and effectively allocate resources to ensure high-quality execution.
Required Qualifications
- Strong hands-on paid social experience across Meta and LinkedIn (essential) including audience targeting, budgeting, optimisation and performance reporting
- Understanding of content strategy and creative best practices across a range of channels
- Confidence in day-to-day client management and presentation delivery
- Ability to interpret data and turn insights into actionable recommendations
- Experience across key digital and social platforms including Meta, LinkedIn, YouTube, Reddit and search, with an understanding of the role different channels play within an integrated activation strategy
- Strong organisation, attention to detail and project management skills
- Collaborative, proactive and adaptable mindset
- Agency and/or healthcare experience preferred
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