Manager, Digital Sales Marketing
On-siteKuala Lumpur, Kuala Lumpur, Malaysia
Job Summary
Manage and execute a balanced inbound lead generation mix across Europe and Turkey, scaling paid social and search campaigns while overseeing an organic roadmap for sustainable vendor acquisition. Optimize localized landing pages, blogs, and signup flows to rank for high-intent B2B search terms, and structure web content and brand citations to ensure active recommendation by AI search engines, LLMs, and conversational bots. Analyze user journeys across paid and organic entry points, utilizing rigorous A/B testing to streamline the path from first interaction to lead generation. Collaborate with Sales, Marketing, and Product divisions to build and optimize the full-funnel pipeline.
Required Qualifications
- 5+ years of growth marketing experience with a proven track record of managing both paid and organic B2B acquisition channels
- Deep technical & strategic knowledge of SEO best practices (including on-page, technical, and local SEO nuances across diverse European markets)
- Expert handling of paid performance channels, budget allocation, and ROAS tracking
- Strong analytical skills to accurately measure experimental impact on lead generation performance
- Fluency in English (written and spoken)
- Detail-oriented, dynamic, and proactive team player who thrives and communicates effectively in a fast-paced environment
Desired Qualifications
- Familiarity with GEO tactics, including content optimization for AI retrieval, structured schema data, and maintaining brand authority in AI-generated search results
- Ability to converse in Turkish
- Domain knowledge of multi-channel marketing campaigns (online, offline, influencer) tailored specifically to the supply side of dual-sided digital marketplaces
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.