Manager – Digital Off-Premise Marketing
RemoteUnited States
Job Summary
Develop and execute digital sales strategies for Five Guys' Delivery Service Providers to drive traffic, conversion, and revenue growth. Monitor analytics and KPIs to identify growth opportunities, improve conversion funnels, and reduce friction in the purchase journey. Provide detailed profitability analysis on DSP promotions and assist in negotiating contracts with channel partners. Lead weekly marketing initiatives meetings with third-party partners to fine-tune promotion initiatives. Collaborate with cross-functional teams including Finance, Marketing, and Data Analytics to align digital strategies with broader business objectives. Work closely with the e-commerce manager on developing and executing one-party promotions on the Five Guys website and app.
Required Qualifications
- Four-year college degree
- 7-10 years in food industry digital marketing
- Experience working for or with a DSP (i.e. Uber Eats or DoorDash)
- Excellent verbal and written skills
- Proficient business math skills
- Exceptional computer skills in Microsoft Office Suite, Internet, and other appropriate software
- Ability to communicate effectively
- Ability to operate a computer and related technology
- Occasional travel (less than 15%)
Desired Qualifications
- Degree in Business, Marketing, or similar
- Background in driving digital sales
- AI experience
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