Manager, Digital Marketing
$70,304–$75,000 year
On-siteLos Angeles, California, United States
Job Summary
Manage daily digital marketing strategy for the Pop/Rock/Dance team at Atlantic Music Group, overseeing content development, grassroots community building, and artist account management across TikTok, YouTube, Instagram, and Discord. Execute platform-specific strategies that leverage storytelling and live performance culture to deepen fan engagement, while collaborating with artists, managers, and internal teams to drive releases from concept to completion. Partner with influencer marketing and product teams to launch targeted ad campaigns, nurture community initiatives both online and IRL, and report on digital initiatives through weekly updates.
Required Qualifications
- BS or BA in Marketing, Communications, or similar
- Passion for music and tech
- Love pop, rock, and dance music
- AMAZING organizational abilities
- Ability to multitask and prioritize
- Ability to manage multiple deadlines and urgent tasks
- Willingness to learn a little bit of everything, and openness to take on anything
- Insanely detail-oriented
- Excellent listening, interpreting, and communication skills
- Creativity
- Self-starter mindset
- Curiosity and habit of asking questions
- Minimum of 4 days per week in the office
- Value of in-office collaboration
Desired Qualifications
- Working knowledge of interactive technologies and tools including email, social media, and viral marketing techniques (TikTok, Twitter, Instagram, Facebook, Discord, YouTube, SoundCloud, Snapchat, etc.)
- Understanding of what content moves online conversations
- Experience understanding trends and what might be the next great social platform
- Experience and knowledge of streaming platforms
- Experience with Photoshop, video editing and social media publishing tools
- Proven excellence in prioritization, time management and follow up skills with an attention to detail
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