Manager, Digital Marketing
On-siteThe Bronx, New York, United States
Job Summary
Own the organic marketing calendar and ensure timely execution of campaigns across Essen Health Care brands, coordinating with cross-functional teams and agency partners. Leverage AI-powered tools like ChatGPT, Gemini, and Adobe to optimize content creation, audience targeting, and workflow efficiency. Manage end-to-end customer email content calendars via Salesforce Marketing Cloud and develop scalable patient acquisition strategies. Stay informed on emerging AI trends and digital marketing technologies relevant to healthcare. Collaborate with leadership to identify opportunities where AI improves marketing operations and streamlines workflows.
Required Qualifications
- Bachelors degree in marketing/ media focused
- 3-5 years of experience in digital marketing at an Agency or Client side
- Experience managing end-to-end current customer marketing campaigns
- Strong project management skills and ability to work proactively
Desired Qualifications
- Experience using CRM Tools i.e. Salesforce, Google Ads, Meta Business, Ai and creating agents
- Social Media community management
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