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Bauschtoday

Manager,Digital Marketing

On-site · Shanghai, Shanghai, China

Type
Full Time
Level
Senior Level
Education
Bachelors Degree
Company size
Enterprise

Job Summary

Manager, Digital Marketing responsible for planning and executing brand upgrade strategies to strengthen Thermage's premium brand image through segmentation, targeting, and positioning; manage touchpoints across social media, search, owned media, and e-commerce; apply social platforms like Xiaohongshu to boost brand influence and engagement; monitor market dynamics and adjust strategies based on data; collaborate with medical aesthetic institutions to amplify marketing effects; requires a Bachelor's degree or above with 5+ years of experience, experience in consumer marketing or 2C digital marketing, strong marketing perception and innovative thinking, and good vendor-management and cross-functional coordination skills.

Required Qualifications

  • Bachelor's degree or above
  • More than five years of work experience
  • Ability to lead projects independently
  • Experience in consumer marketing or 2C digital marketing; understanding of consumer or healthcare market trends and needs
  • Experience in social marketing or potential
  • Ability to formulate effective marketing strategies based on consumer needs
  • Good communication and teamwork skills; ability to manage vendors and coordinate internal resources
  • Experience in consumer medical, healthcare, advertising industries preferred; luxury goods, cosmetics, medical and pharmaceutical industries can be considered
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Bausch

Manager,Digital Marketing

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