Manager, Digital Innovation and Social Media
On-siteEdmonton, Alberta, Canada
Job Summary
Develop and oversee digital strategy for the Edmonton Oilers, Rogers Place, and ICE District, leading new mobile application development and third-party content initiatives. Manage editorial operations for EdmontonOilers.com, Oil Country Magazine, and social channels while driving fan engagement and revenue. Serve as organizational lead for adopting new digital technologies and ensure website functionality across mobile devices. Monitor daily traffic and coordinate content deployment to align with revenue goals. Provide strategic direction, set limits, and coach direct reports on performance and development within the sports and entertainment sector.
Required Qualifications
- A post-secondary degree or diploma from a recognized institution in a related field
- A minimum of five years of experience within the sports and/or live entertainment sectors, ideally with direct club experience
- Deep knowledge of the game of hockey, including rules and terminology
- Excellent verbal communication skills with the ability to articulate hockey games clearly and effectively
- Working knowledge of web design and mobile application tools
- Working knowledge of social media tools
- Working knowledge of graphic design tools
- Solid knowledge of digital marketing (social media, display, SEM, etc.)
- Proficient in Microsoft Office applications
- Excellent writing ability with proofreading and grammatical skills
- Proven ability to make critical decisions independently without supervision
- Track record of building strong working relationships through effective communication, managing expectations, and conflict management
- Ability to work evenings and weekends as required
- Proactive and resourceful with an ability to 'make things happen'
- Good balance of creative/communications instincts and logical, analytical skills
- Ability to work independently and under tight deadlines while maintaining excellent communication and interpersonal skills
- Strong organizational skills with the ability to manage multiple projects and tasks simultaneously
- Possess a high level of accuracy and attention to detail
Desired Qualifications
- Education, Experience and Skills: A post-secondary degree or diploma from a recognized institution in a related field
- Education, Experience and Skills: A minimum of five years of experience within the sports and/or live entertainment sectors, ideally with direct club experience
- Education, Experience and Skills: Deep knowledge of the game of hockey, including rules and terminology
- Education, Experience and Skills: Excellent verbal communication skills with the ability to articulate hockey games clearly and effectively
- Education, Experience and Skills: Working knowledge of web design and mobile application tools
- Education, Experience and Skills: Working knowledge of social media tools
- Education, Experience and Skills: Working knowledge of graphic design tools
- Education, Experience and Skills: Solid knowledge of digital marketing (social media, display, SEM, etc.)
- Education, Experience and Skills: Proficient in Microsoft Office applications
- Education, Experience and Skills: Excellent writing ability with proofreading and grammatical skills
- Education, Experience and Skills: Proven ability to make critical decisions independently without supervision
- Education, Experience and Skills: Track record of building strong working relationships through effective communication, managing expectations, and conflict management
- Education, Experience and Skills: Ability to work evenings and weekends as required
- Education, Experience and Skills: Proactive and resourceful with an ability to 'make things happen'
- Education, Experience and Skills: Good balance of creative/communications instincts and logical, analytical skills
- Education, Experience and Skills: Ability to work independently and under tight deadlines while maintaining excellent communication and interpersonal skills
- Education, Experience and Skills: Strong organizational skills with the ability to manage multiple projects and tasks simultaneously
- Education, Experience and Skills: Positive, energetic and professional attitude
- Education, Experience and Skills: Possess a high level of accuracy and attention to detail
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