Manager, Digital Experience
$100,000–$120,000 year
On-siteBozeman, Montana, United States
Job Summary
Develop and implement strategies to improve conversion rates across all digital platforms using A/B testing, user testing, and heatmaps. Analyze user behavior and site performance metrics to translate data insights into actionable strategies that enhance user experience and drive sales growth. Champion the consumer voice in site experience initiatives by collaborating with cross-functional teams, UX/UI designers, and marketing to ensure offerings align with brand standards and evolving customer preferences. Prepare regular reports on site performance and present findings to senior leadership. This role reports to the Director of eCommerce and is based in Bozeman, MT.
Required Qualifications
- Bachelor's degree in digital marketing or other related field
- 3+ years of experience in e-commerce, digital marketing, or site experience management, preferably within the outdoor performance or related industries
- Proven track record in conversion rate optimization and data analytics
- Strong understanding of user experience principles and best practices
- Familiarity with web analytics tools and A/B testing software
- Excellent analytical skills with the ability to translate data into actionable insights
- Exceptional communication and leadership skills, with a focus on collaboration and teamwork
- Based in Bozeman, MT
Desired Qualifications
- Experience within the outdoor performance or related industries
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